Companies have to decide where they want to be in the ‘tariff world,’ says Tradeshift co-founder


“The whole system is preparing itself for this happening again,” he said. “The long-term consequences of this are definitely going to be there.”

Hippe Brun, who works primarily across Asia Pacific, said China had so far been especially disrupted by the tariff war.

But he also noted that the world’s second largest economy is well positioned to take advantage of new trade relationships with emerging economies, for instance via its Belt and Road Initiative — a network of infrastructure projects designed to expand China’s economic reach and political influence across several countries.

“With China, they’re already prepared themselves for opening up trade with Europe, the Middle East and Africa. China is already in a position where they can shift and adjust and build up new supply chains,” he said.

Correction: This story has been updated to accurately reflect Mikkel Hippe Brun’s role with Tradeshift.